Critique of a Public Space

 Analyzing public spaces for my final blog assignment, the best place I found is Target store.  Everything in the store is based on strategic market analysis of what the customer wants. As you walk though one of their stores you can see the tools of information design used everywhere.

 Signage system at Target store is very clear and easy to understand.  It’s well defined signage system helps customers find what they need. Aisles and registers are clearly marked with large numbers.

                                                  

Target has used their own branding color for large overhead signs for each Department in the store.

                                                

 Customers don’t have to ask sales personnel about any discounts. When something is on sale at Target, customers can notice it easy by huge signs hanging throughout the store.  In short signage and wayfinding system inside Target store is professional looking and creative.

 Target interior is also designed beautifully. Stylish Images color scheme around the store grab customer’s attention, get them excited and make them want to try on their products.

 To make the shopping experience wonderful Target has created a user friendly environment. With the use of better lighting, wider aisles, clean stores, carefully planned shelving arrangements, the grouping of certain products and providing customer service representatives more visible, they are offering their customers more fun with their shopping experience. 

I didn’t find any areas for improvement at this wonderful store. Target has perfectly applied Wayfinding and User-Centered design theories.